Strong content marketing guidance
Starting from the foundational concepts
A brand is a name given to a product or service that gives it a distinct identity. In today’s market, which is flooded with thousands of products and services that are increasingly becoming commoditized, a brand stands out and attracts attention.
The term “Brand” is not new. Cattle ranchers originally used the term more than half a century ago to identify their livestock. As packaged goods such as Coca-Cola began to gain popularity in the late 1880s, brands were employed to set them apart from generic competitors. However, as time went on, marketers understood there was more to come to define Coca-Cola’s brand than merely a non-generic name.
As branding has evolved, brands have become more subjective — more about perception and accumulated meaning. Our conception of what a brand is has become more and more inclusive, complicated, difficult to define, and hard to pin down with a single definition. knowing that, let's get as valid the statement:
Brands have gotten increasingly subjective as time has passed, becoming more about perception and accumulated meaning. In consequence, our understanding of what a brand is has grown increasingly complex, difficult to explain, and impossible to lock down with a single term. Now that we know that, let’s see how true the following assertion is:
David Ogilvy, the “Father of Advertising,” defined brand as “the intangible sum of a product’s attributes.”
A brand distinguishes a product’s features from those of similar characteristics, allowing it to charge a higher price in exchange for a distinct identity and better trust in its function.
Then, we can say a brand is similar to a living creature in that it has an identity and personality, as well as a name, culture, vision, emotion, and intelligence. All of these assumptions later led to the brand concept being extended to corporations and individuals. So, with this assumption, the definition of today’s branding is the systematic display of qualities that characterize the attributes of a product, service, company, or person in order to shape the perspective of an interested audience. This means that an individual can create his or her own brand.
What can be branded?
Everything that can awake some interest from an audience can be branded. That includes all of the content on your website, blog, and social media pages, including you as an entrepreneur can be branded. Whenever the characteristics or attributes of a persona or thing can be identifiable, it is subject to be branded.
With this dear reader, is evident that you are a brand that perhaps is not being exploited at its full potential.
How Should my Brand Look?
Every individual is different, so is a brand. Your brand should speak about you, create the perception of you as a product to others. It should consistently speak the same of you to a target audience, whoever that audience may be. So, your brand should consistently speak the same speech Who you are, How you look, Your values, how you speak, how you write, your schedule, and even your value.
Whether you create content on your own or hire someone to do it for you, it’s crucial to maintain consistency with your brand. Without consistency, a brand does not exist and credibility is a poor fable.
The Consistency Limits
Dear reader, I know it looks like too much work, but if you are interested in onboarding to take this journey, you must Keep in mind that when we speak of consistency it means “You need to do what you preach”. In consequence, the look, voice, tone, and themes of your blogs should be consistent with other types of media where you publish and your content the same wherever you publish. Every photo, video, infographic, and blog you post should work together as a piece of a puzzle.
Consistency is the heart of branding. This happens to be one of the most challenging tasks of brand building. It’s you’ll have to focus a lot of your energy on it. Inconsistencies in your brand messaging can quickly damage the trust and familiarity you’ve worked so hard to build. Few qualities matter more than consistency. The thing is, It’s impossible to build a brand without adhering to consistent principles and styles.
My blog is already up and running? How can I start?
Remember this my distinguished reader, there is no timeframe. It is never late to start. At the time I started to write this post, EffiMedia is not yet fully completed and won’t be either by the time this post is made available in my blog. That being said, means you can work alongside me on building yours.
Keep in mind that is about a transformation, a metamorphosis of your digital identity to prepare you to be competitive in this crowded and challenging world of content writers. If you think content media is all about getting followers and then a fingers snap, and profit will rains from heaven, then I will step on your tears of deception and frustration when you crash with the reality. It’s sad to say it, but in the short time writing on this platform I had gone over many tear-wet rows left by people that after making the 100 followers their expectations had not come true.
My next Articles. What Will You Read About?
During the next 6 weeks, I will be posting 2 articles a week following the sequence presented below. The main purpose of these articles is to provide guidance for new writers.
- Defining your Identity.
- Choosing names that show your vision.
- The address that the post office won’t ever forget
- Content Strategy, The Art of Breaking Paradigms
- The Rainbow Colors Defines You.
- How to Format Test Your Style
- Mastering Taglines as a Pro
- Content and Keywords the 20/80 Rule
- Branded Graphics
- Practicing Consistency
- Publishing Schedule, Binnacle of Content Writers
- Building a Community
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