Every new entrepreneur, starting an endeavor has the same question when starting: How do you come up with a project, business, or brand name? That is the same question you had when decided to start your blog. The importance of this step lies in the fact that the name you choose for your business carries a lot of weight.
Table Of Contents
Importance
Why?
What makes a good brand name?
How to Choose a Brand Name
Featuring the Ideal Brand Name
Takeaways:
Relate articles:
So, how can you come up with a name that represents your brand and at the same time show up competitive and attractive to the world in front of you? Let's discuss a couple of hacks that can get you through the right way.
Google. Uber. IKEA. Starbucks. Pepsi. You only have to hear these names and you instantly envisage what each company provides. Getting the right name can add real long-term value to your brand.
Importance
"What’s in a name? That which we call a rose by any other name would smell as sweet." Romeo and Juliet, Act II, Scene II. — Shakespeare is known
A good name has the greatest influence in a single proprietorship business, it is your presentation card, your first impression. You will draw people to your website if you choose the correct single name for your business or brand. We can also state that a good name will impel people to take actions that can be traduced more interactions with your brand.
Why?
A name serves as your audience’s first impression of you. It’s what your audience will refer to whenever they interact with your media. The name is a key element of your brand and is the one that leaves an indelible impact on your potential audience or community.
Brand names that are memorable can make the difference between success and failure. The lets current and potential customers: identify you, understand what you offer, understand its relevance to them.
What makes a good brand name?
Easy-to-remember, distinctive, and emotionally appealing names will be more memorable and more prone to help you to succeed. A good name can help you stand out in this process and contribute significantly to your brand’s identity. People will always seek handy ways to aid them in either their purchasing or following decisions, these decisions show that they trust a brand enough to do so.
We find a vivid example of what I am saying in Jeff Bezos's decision to call his brand “AMAZON”. The name “AMAZON” was chosen by Bezos because web listings were initially alphabetical. Bezos desired a name that began with the letter A and signified the scope of his business — the Amazon river. The name has evolved since then to match the breadth of the firm, which now includes a large number of products and services..
We’re not all probably like Jeff Bezos though: a brand name isn’t defined as ‘good’ just because you like it. It’s good because it communicates a message to your audience. It lets current and potential customers identify you, understand what you offer, and understand its relevance to them.
However, we’re not all Jeff Bezos, but like him, you need to realize that a brand name isn’t defined as ‘excellent’ just because you like it, but It’s beneficial since it sends a message to your target audience. Your chosen name should allow present and new customers to recognize you, understand what you have to offer, and how it relates to them.
How to Choose a Brand Name
If you need to choose a great brand name that represents you, your product, service, or business, you should start by considering the importance of the name in your branding efforts. Have always presented that this name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for any entrepreneurship, you have a number of options:
Some possible approaches are, but are not limited to:
- Make use of your own name (Dolce & Gabanna)
- Use the name of the founder or inventor (Hewlett-Packard)
- Make up a moniker for yourself that accurately describes what you do (Southwest Airlines)
- Brings up a name for an experience or an image (Sprint)
- Remove a word from its context (Apple)
- Make up a unique word (Google)
The key here is deciding what your name should convey and represent. For example, if you’re a writer, your name should be either a sample of your work or the exact image of yourself — it should be great, right?
Unfortunately developing a great brand name involves more than just coming up with a clever or clear idea. most of the time factors like Brand Goals, Target Markets, desired Brand Positioning, and how Demographic Interests are part of the name conceptualization as these factors affect your naming process.
Naming a brand requires a lot of research. It shouldn’t just relate to your name, product, or service. Next, we’ll analyze what makes up a good brand name, look at some of the best brand name examples, Brainstorm Ideas, and give you brand name inspiration.
Featuring the Ideal Brand Name
1. Makes it Brandable
Your domain name is the face of your company. Therefore, you should make sure it actually sounds like a brand. In order to get that, you need to print simplicity, novelty, and memorability.
Avoid inserting complex characters like hyphens, numbers, special characters, or anything else that makes it sound unnatural and complicated. Aver all keep it short, a great example is Pepsi.com. That domain name is a big leaguer beyond inferior options like “Pepsi-cola.com”.
Less is more.
— Ludwig Mies van der Rohe
As an entrepreneur procure the same, make your name the simplest the better, the key here is your customers can easily recognize you and remember you in the future. This way crops from your asserted selections will be many.
2. Makes it juicy to pronounce
Have you ever followed trending flows? Most of the time it comes from simple things that resonate with the masses. This phenomenon is intrinsic to anything and we can exploit this attribute when choosing our new endeavor name. The following tip is closely related to our first advice. Even though users aren’t likely to be saying your domain name out loud, pronounceability is still important.
In the physical world, everything from object to people, respond to external stimuli. This response is officially called “resonance,” and is one of the secrete weapons from musicians to create communities of fans tuned to their rethemes. In our field, we can translate it as “The ease with which our brains can process information — processing fluency.
Names that don’t require a person to think too hard are usually the easiest to remember — Resonate with, and also more likely to inspire positive associations.
“If you either have to spell it over the phone, or direct to someone, and people get lost.” then is not it. — Jason Calacanis
When people routinely misspell your domain name because it’s too hard to figure out, all of that potential traffic is lost. Most people will give up searching for your brand’s site quickly; they don’t have the time or desire to try multiple Google searches of possible spellings.
All of that potential traffic to your media is lost when people regularly misspell your domain name because it’s too difficult to remember. Under this condition the majority of consumers will immediately abandon their search for your website; they don’t have the time or inclination to do repeated Google searches for different spellings.
The key takeaway here is: “make it easy for your customers to find you!”
3. How short is the longest?
Generally speaking, the shorter and more concise your name is, the better. A shorter name is easier to remember, fits easily on printed material, will allow you to get shorter URLs, and is more likely to “stick” in someone’s head so it can be recalled. Also, if you have a creative brand name, a short URL consisting just of your company will be easier to find if someone types it directly into their browser’s address bar. For the most part, a short name is better.
Other advantages include the ability to keep a name simple and memorable; nevertheless, there is always a limit; going too short can have the opposite effect. Compare and contrast “Pizzamarket.com” and “Pizzamkt.com.” Despite having fewer characters, the latter is more difficult to pronounce and recall due to the abbreviation. The first version is far superior.
Many people explore acronyms for their name recommendations in the interest of brevity. However, this is usually only a good idea if your company or product is frequently referred to by its initials. The World Wildlife Fund, for example, has a website at WWF.org. That’s ideal for them because their organization is well-known and referred to simply as “WWF.” However, this does not guarantee that it will work for you.
According to several studies, a memorable name must be fewer than or equal to eleven characters in length. Nonetheless, there are some instances where brand names that go beyond the restrictions achieve the same level of success as a short, memorable name.
In most categories, along with or complicated brand name carries a higher risk. However, if the name is compatible with the brand’s image and can get momentum with customers, its uniqueness and memorability will rise. The key is to find a happy medium, choose something short and meaningful, but don’t mutilate your name by removing entire words.
4. The Author Name
As an author or writer, you may not be as well-known as a well-founded brand or your name is not as sweet as one of the catchy brand names above mentioned, but you are still a brand. In this scenario, your personal brand is essentially the same as your author's brand. It’s the first thing that people think of when they hear your name; it’s a collection of people’s opinions about you.
I am what I am / I don’t want praise I don’t want pity / I bang my own drum / Some think it’s noise I think it’s pretty.
— Mark Owen
In the case of writers, their brand is who they are, not who they want to be or what they want their audience to believe they are. It also includes what they stand for, how they handle and show themselves, and what they do, in addition to who they are. So, in this case, selecting a brand name either leis on using your personal name or adopting a nick or artistic name if your interest is to stay anonymous.
As a writer, you want your name to evoke a mood that answers the question: “What will I experience when I read from this artist.” So, If your name isn’t serving that purpose, or at the very least giving accurate hints, then it’s worth changing course. Usually the problems leis on the emotions the name pictures.
5. Makes it Unique
Everyone has a very particular life story that differentiates them from the rest. This story building is applicable to your brand name, it tells a story about you as an entrepreneur. It expresses your brand’s positioning in the marketplace. It is a representation of your products or services. It expresses your company’s ethics, values, and objectives. Going beyond, It also conveys your feelings about your products or services and the value you can provide.
A brand name offers your company a distinct identity and helps you stand out from the competition. Is it, however, why this is extremely important to place so much emphasis on coming up with a unique name for your company. In the end, the name of your firm plays a huge impact on how you intend to create the brand in the future and its chances of success.
There will always be ideas like yours but first starters gain momentum quicker than you in any given sector. This means that there are a lot of other entrepreneurs like, probably with your very or similar name offering comparable products or services. So, what will make clients choose you above the rest will be your brand personalization.
Have you tried selecting a name and then finding out that bit the apple before you? It is a frustrating experience, I know but is the way the markets will challenge you. if you want to have a feeling just type your real name on google search, for sure you will find out you are not the only person with that name. Fortunately, in the online world, you can attach or change your name to make it distinctive to compete in the market.
Differentiation, in the online world, will come up from your capacity to add suffixes that link your brand to the value you offer, and your chances to find spots on different domains service providers to get the proper extension to your business. In the case of your participation in the real world, differentiation has a wider degree of freedom as you can manage that depending on your geographical reach.
Takeaways:
In summary, defining your identity implies selecting a name that reflects your business personality and selling the vision that empowers your business. In the internet world, that name will emulate a digital version of yourself that will reflect your essence online and as said in our previous article “Will help you transmit a message that resonates with the communities of people that as you explore the web every single day”. So, this is a serious step in your digital transformation journey.
